Destination Positioning
Translates regional research into messaging pillars and itineraries that resonate with visitors year-round.
Dynamic Tourism Graduate with strong foundations in digital marketing strategies and project management. I bring analytical, detail-oriented, and customer-focused thinking to build sustainable tourism and hospitality experiences that delight guests and partners alike.
Vedad brings together academic research, hospitality operations, and multilingual communication to ensure every tourism activation feels welcoming from the first campaign touchpoint through arrival on-site.
Vedad blends research, campaign planning, and multilingual storytelling to guide travellers from first discovery to a warm welcome on-site.
Translates regional research into messaging pillars and itineraries that resonate with visitors year-round.
Strengthens front-office coordination so every team member understands guest expectations before arrival.
Connects local artisans, tourism boards, and educational partners to deliver authentic, sustainable experiences.
Builds narratives that highlight culture, gastronomy, and hospitality through content, events, and live activations.
From social storytelling to on-the-ground activations, Vedad balances digital marketing foundations with hospitality insights to grow sustainable tourism demand.
Applies tourism marketing studies to shape awareness-to-arrival journeys for destinations and study programmes.
Integrated Links digital storytelling with on-site hospitality touchpoints.Co-created itineraries, souvenirs, and marketing decks that celebrate Slovenian culture with international teams.
Story-Driven Presented outcomes at the SoundGarden Festival and academic showcases.Translates campaign promises into front desk workflows so guests receive clear, welcoming information.
Guest-Ready Combines reception expertise with follow-up communication skills.Hands-on collaboration with international tourism programmes linking partners across Slovenia, Spain, Finland, and the wider Balkans.
Aligns front-office teams so guest interactions reflect the promises shared through marketing and outreach.
Combines academic research habits with field insights to shape campaigns grounded in local realities.
Transforms regional heritage into compelling narratives that drive authentic tourism engagement across channels.
Every partnership begins by understanding the destination and the communities that shape it. From there, Vedad maps immersive experiences and activation plans that resonate online and on-site.
Audit existing programmes, evaluate guest feedback, and align with sustainability objectives across stakeholders.
Co-create touchpoints, itineraries, and service scripts that balance operational feasibility with memorable storytelling.
Launch experiences with confident teams, track performance, and continuously iterate for long-term loyalty.
Vedad combines research habits with hospitality instincts to translate big-picture objectives into guest-ready programmes.
Dynamic Tourism Graduate with strong foundations in digital marketing strategies and project management. I am eager to leverage analytical, detail-oriented, and customer-focused skills to enhance tourism and marketing initiatives that prioritise sustainability. Passionate about promoting meaningful travel and crafting memorable experiences in fast-paced, multicultural environments.
Transforms check-in, concierge, and follow-up moments into consistent, welcoming touchpoints.
Builds digital journeys that translate destination research into inspirational narratives.
Turns academic research and guest feedback into practical recommendations.
Connects tourism boards, universities, and local creators to co-produce memorable programmes.
Engages guests and partners fluently in Bosnian, German, Spanish, Slovene, and English.
Guides tourism initiatives from discovery workshops to post-event reporting.
Ensured guest welcome flows at Hotel Grad Mokrice reflected the hospitality promoted in marketing communications.
Acted as a multilingual spokesperson for Erasmus+ ambassadors, championing sustainable tourism values to prospective students.
Co-led content and presentation strategy for international teams that secured first-place recognition for immersive tourism experiences.
Bachelor of Arts · 2022 – 2025
Focused on sustainable tourism development, service design, and marketing analytics. Graduating with a 9.1/10 GPA.
General Education · 2020 – 2022
Completed upper-secondary studies with emphasis on languages, entrepreneurship, and social sciences.
General Education · 2018 – 2020
Built foundational competencies in research, teamwork, and cross-cultural communication.
Interdisciplinary, EU-funded project focused on sustainable tourism development in Bela Krajina.
Collaborated with students and mentors to identify high-potential villages, craft itineraries, and create authentic souvenirs showcased at the SoundGarden Festival in Velenje.
International collaboration exploring Slovenian gastronomy and cultural heritage.
Partnered with universities in Barcelona, Belgrade, and Lapland to design immersive tasting journeys, securing first place for innovative storytelling.
Blended Intensive Programme focused on Finnish tourism, culture, and heritage.
Worked alongside ISCSP-ULisboa, University of the Balearic Islands, and University of Lapland to deliver hands-on tourism concepts for winter destinations.
From guest journey mapping to cross-border project management, Vedad brings calm coordination and a passion for sustainable impact.